ASICS, a Japanese sportswear label, is celebrated for its innovative technology, distinctive silhouettes, and iconic tiger stripe branding. Founded by Kihachiro Onitsuka in 1949 as Onitsuka Tiger, it was renamed ASICS in 1977, standing for "Anima Sana in Corpore Sano," meaning "a sound mind in a sound body." Experience ASICS' blend of heritage and cutting-edge performance.
